The Deadly Dental Marketing Mistakes That Cost You Money & Time
And COSTING Yourself Money?
You certainly didn’t go to dental school for four long, expensive years to become a marketer. Why are you spending uncounted hours managing your marketing – hours you could be using to make money?
In his groundbreaking new book, dental marketing’s enfant terrible, Colin Receveur dissects the deadly dental marketing mistakes that too many dentists make!
With competition at a FEVER PITCH, dentists can’t afford to make any of these mistakes.
But you’ve got an outside marketing firm, you say? Dental practice marketing isn’t rocket science, but you might think it is when you’re being bombarded by arcane marketing terms that make no sense.
What are you paying them for? Here’s the bottom line: You can’t take likes, shares, impressions, hits, and clicks to the bank! There’s only one marketing metric that matters, and Colin lays out in plain language how to make that metric soar for your practice!
Dammit, Colin, I’m a Dentist, Not a Marketer is the one book you need to read if you’d rather focus on doing the dentistry with the patients you want!
Let’s be clear – this isn’t altruism, it’s common sense.
Colin Receveur, CEO of SmartBox, is a nationally recognized speaker, author, and patient attraction expert. SmartBox’s Patient Attraction System™ has delivered more and better patients to hundreds of dentists around the world. SmartBox takes a holistic approach to patient attraction by handling everything under one roof.
The Patient Attraction System™ is focused on results rather than clicks. SmartBox has a solution for every struggling private practice dentist as well as dentists ready to take their practice to the next level. SmartBox dentists are enjoying more profits, attracting big case dentistry, expanding their practice services, working fewer hours, and even retiring early.
Colin’s path into patient attraction was inspired by his parents. His father is successful dentist and great marketer, while his mother serves as an elite sales consultant at a Fortune 100 company.
“I’m very happy with SmartBox. It actually puts my marketing on autopilot. That makes it a lot easier for me. It’s something I don’t have to worry about.”
– Dr. Kevin McMahon, Edgewood, Kentucky
“Marketing that works always pays for itself. If you want to go to Europe for a month, then so be it. You can add an associate, you can transition, but it’s all on your terms.”
– Dr. David Maloley, Colorado
“If you’re not working towards something that’s going to give you freedom,
what in the world are you working towards? I’ll tell you: MORE WORK.”
You’re on the verge of learning how to stop the unwitting self-sabotage of your marketing efforts. Here’s a quick look at some of the key takeaways from this groundbreaking book that will help you secure the future of your practice.
The top three most important things that you will learn:
Page 11. You’ll learn why you should care that mastery of one discipline doesn’t necessarily translate into mastery of another.
Page 37. You’ll learn why no single marketing technique – a “silver bullet” – can possibly make you successful.
Page 55. You’ll learn SmartBox’s Top 10 Marketing “Secrets.” (Hint: they aren’t secrets, they’re just state-of-the-art marketing.)
Page 71. You’ll learn the Five Levels of Total Practice Transformation that can completely shift the quality of your future in dentistry.